The Revolution in Tooth Whitening is here?

September 1, 2009 News, General Dentistry, News

Smilestrips™

The Revolution in Tooth Whitening is here?

What is your niche? Are you a master in root canal; bone grafting, straightening teeth using lingual orthodontics; smile design and removing difficult wisdom teeth!

If you are exceptionable at all that, very well done however, are you passionate about them all? Do you get excited when you find a fifth canal on a lower molar root treatment?

In today’s’ marketplace more and more niches are appearing and due to the power of the Internet and social networking you can find almost anything and target advertisements to reach a specific market and not waste time and money in getting your message across.

Smilestrips™ is the revolutionary tooth whitening product that has recently been launched in the UK. Smilestrips™ are thin and flexible, coated with 6% Hydrogen Peroxide and reveal a visible difference after 3 days with course completion in only 14 days. There is a limited sale available to only the top dental practices in the country through the use of a viral internet campaign to target them. Watch this space…

There’s a spectacular amount of overhead associated with a mass market campaign. You need the hype and promotion and noise in order to momentarily have a shot in the marketplace. If you don’t push your way into this arena, you’ll be ignored.

As Seth Godin said a niche needs to be specific and “an inch” wide and a “mile deep”. Are you clear on your niche? What are you going to say when you are next asked at a Party what do you do?

For more information visit www.smilestrips.co.uk